The customer insight journey of Amazing Grace
How do you put consumercentric marketing into action? Make it personal!
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/36 https://ink.library.smu.edu.sg/context/ami/article/1014/viewcontent/Amazing_Grace.pdf |
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| Institution: | Singapore Management University |
| Language: | English |