Men’s cosmetics: Challenging conventional marketing wisdom
The marketing of men’s cosmetics is challenging conventional wisdom in Asia. Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from t...
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2018
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sg-smu-ink.ami-10972019-03-20T05:49:44Z Men’s cosmetics: Challenging conventional marketing wisdom Chang, Dae Ryun The marketing of men’s cosmetics is challenging conventional wisdom in Asia. Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception. 2018-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/99 https://ink.library.smu.edu.sg/context/ami/article/1097/viewcontent/6._AMI_Issue10_Men_sCosmetics.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Advertising and Promotion Management Marketing |
| spellingShingle |
Advertising and Promotion Management Marketing Chang, Dae Ryun Men’s cosmetics: Challenging conventional marketing wisdom |
| description |
The marketing of men’s cosmetics is challenging conventional wisdom in Asia.
Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception. |
| format |
text |
| author |
Chang, Dae Ryun |
| author_facet |
Chang, Dae Ryun |
| author_sort |
Chang, Dae Ryun |
| title |
Men’s cosmetics: Challenging conventional marketing wisdom |
| title_short |
Men’s cosmetics: Challenging conventional marketing wisdom |
| title_full |
Men’s cosmetics: Challenging conventional marketing wisdom |
| title_fullStr |
Men’s cosmetics: Challenging conventional marketing wisdom |
| title_full_unstemmed |
Men’s cosmetics: Challenging conventional marketing wisdom |
| title_sort |
men’s cosmetics: challenging conventional marketing wisdom |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2018 |
| url |
https://ink.library.smu.edu.sg/ami/99 https://ink.library.smu.edu.sg/context/ami/article/1097/viewcontent/6._AMI_Issue10_Men_sCosmetics.pdf |
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1794549741033357312 |