Men’s cosmetics: Challenging conventional marketing wisdom
The marketing of men’s cosmetics is challenging conventional wisdom in Asia. Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from t...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/ami/99 https://ink.library.smu.edu.sg/context/ami/article/1097/viewcontent/6._AMI_Issue10_Men_sCosmetics.pdf |
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| Institution: | Singapore Management University |
| Language: | English |