Iuiga: Defining an omni-channel strategy
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
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sg-smu-ink.ami-11252020-04-14T03:57:10Z Iuiga: Defining an omni-channel strategy TULI, Kapil R. CHANDUKALA, Sandeep R. MITTAL, Sheetal Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform. 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/119 https://ink.library.smu.edu.sg/context/ami/article/1125/viewcontent/8._AMI_Issue12_BricksWithClicks.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University retail manufacture business online platform E-Commerce Sales and Merchandising |
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Singapore Management University |
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retail manufacture business online platform E-Commerce Sales and Merchandising |
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retail manufacture business online platform E-Commerce Sales and Merchandising TULI, Kapil R. CHANDUKALA, Sandeep R. MITTAL, Sheetal Iuiga: Defining an omni-channel strategy |
description |
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform. |
format |
text |
author |
TULI, Kapil R. CHANDUKALA, Sandeep R. MITTAL, Sheetal |
author_facet |
TULI, Kapil R. CHANDUKALA, Sandeep R. MITTAL, Sheetal |
author_sort |
TULI, Kapil R. |
title |
Iuiga: Defining an omni-channel strategy |
title_short |
Iuiga: Defining an omni-channel strategy |
title_full |
Iuiga: Defining an omni-channel strategy |
title_fullStr |
Iuiga: Defining an omni-channel strategy |
title_full_unstemmed |
Iuiga: Defining an omni-channel strategy |
title_sort |
iuiga: defining an omni-channel strategy |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2019 |
url |
https://ink.library.smu.edu.sg/ami/119 https://ink.library.smu.edu.sg/context/ami/article/1125/viewcontent/8._AMI_Issue12_BricksWithClicks.pdf |
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1794549741532479488 |