Iuiga: Defining an omni-channel strategy
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ami/119 https://ink.library.smu.edu.sg/context/ami/article/1125/viewcontent/8._AMI_Issue12_BricksWithClicks.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
