Boosting babies: Singapore’s drive to raise birth rates

• 主要作者: Varghese, Susheela A.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2012
• 主題: Influence; persuasion; change; public sector; Asia; Social Influence and Political Communication; Social Policy; Social Psychology
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/13; https://cmp.smu.edu.sg/case/1851

The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young p...