Boosting babies: Singapore’s drive to raise birth rates

• Main Author: Varghese, Susheela A.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Influence; persuasion; change; public sector; Asia; Social Influence and Political Communication; Social Policy; Social Psychology
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/13; https://cmp.smu.edu.sg/case/1851
• Institution: Singapore Management University

The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young p...