Boosting babies: Singapore’s drive to raise birth rates

The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young p...

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Main Author: Varghese, Susheela A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/13
https://cmp.smu.edu.sg/case/1851
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spelling sg-smu-ink.cases_coll_all-10122016-07-19T05:51:48Z Boosting babies: Singapore’s drive to raise birth rates Varghese, Susheela A. The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young people are getting married and having children. The Singapore government now finds itself in a position where it is trying to influence its young married couples to have more children. After vigorously discouraging citizens from having too many children in the 1960s and 1970s, Singapore observed that total fertility rate (TFR) fell rapidly in the early 1980s. Singapore then responded with a variety of economic and education incentives for mothers, particularly for working graduate mothers. Social matchmaking measures were also fostered through the Social Development Unit (SDU). Still, birth rates have fallen to below-replacement total fertility rates. Lim Soon Hock, chairman of the National Family Planning Council since 2006, and his committee have targeted youth as the audience for the 2011 campaign initiatives. They are struggling to think of new measures that will encourage young people to have children. They approach a Persuasion class at the Singapore Management University with a brief to come up with some new ideas targeted at persuading youth to start thinking about family as an important aim in life. 2012-05-01T07:00:00Z text https://ink.library.smu.edu.sg/cases_coll_all/13 https://cmp.smu.edu.sg/case/1851 Case Collection eng Institutional Knowledge at Singapore Management University Influence persuasion change public sector Asia Social Influence and Political Communication Social Policy Social Psychology
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Influence
persuasion
change
public sector
Asia
Social Influence and Political Communication
Social Policy
Social Psychology
spellingShingle Influence
persuasion
change
public sector
Asia
Social Influence and Political Communication
Social Policy
Social Psychology
Varghese, Susheela A.
Boosting babies: Singapore’s drive to raise birth rates
description The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young people are getting married and having children. The Singapore government now finds itself in a position where it is trying to influence its young married couples to have more children. After vigorously discouraging citizens from having too many children in the 1960s and 1970s, Singapore observed that total fertility rate (TFR) fell rapidly in the early 1980s. Singapore then responded with a variety of economic and education incentives for mothers, particularly for working graduate mothers. Social matchmaking measures were also fostered through the Social Development Unit (SDU). Still, birth rates have fallen to below-replacement total fertility rates. Lim Soon Hock, chairman of the National Family Planning Council since 2006, and his committee have targeted youth as the audience for the 2011 campaign initiatives. They are struggling to think of new measures that will encourage young people to have children. They approach a Persuasion class at the Singapore Management University with a brief to come up with some new ideas targeted at persuading youth to start thinking about family as an important aim in life.
format text
author Varghese, Susheela A.
author_facet Varghese, Susheela A.
author_sort Varghese, Susheela A.
title Boosting babies: Singapore’s drive to raise birth rates
title_short Boosting babies: Singapore’s drive to raise birth rates
title_full Boosting babies: Singapore’s drive to raise birth rates
title_fullStr Boosting babies: Singapore’s drive to raise birth rates
title_full_unstemmed Boosting babies: Singapore’s drive to raise birth rates
title_sort boosting babies: singapore’s drive to raise birth rates
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/cases_coll_all/13
https://cmp.smu.edu.sg/case/1851
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