Boosting babies: Singapore’s drive to raise birth rates

The Boosting Babies case is a persuasion case that demonstrates the interweaving of source, receiver and context that persuaders must grapple with as they try to change attitudes and actions. It raises a dilemma faced in Singapore and many other developed nations around the world where fewer young p...

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Bibliographic Details
Main Author: Varghese, Susheela A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/13
https://cmp.smu.edu.sg/case/1851
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Institution: Singapore Management University
Language: English
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