Circos: Tapping into social media (C)

Circos: Tapping into social media (C)

During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social med...

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Bibliographic Details
Main Authors: WOODARD, Jason, SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Social Media
Sentiment Analysis
Technology in Hospitality
Entrepreneurial Business Strategy
Entrepreneurial and Small Business Operations
Management Information Systems
Strategic Management Policy
Technology and Innovation
Tourism and Travel
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/15
https://cmp.smu.edu.sg/case/1951
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Institution: Singapore Management University
Language: English
Description
Summary:During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social media analytics with the hotel’s internal database, quickly turned into a broader discussion of where the company should focus its efforts over the next five years. While the (A) and (B) cases were very specific, the (C) case gives participants a chance to plan the future for Circos as the young company sets out plans to use its limited time and investment capital wisely.

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