Circos: Tapping into social media (C)
During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social med...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/15 https://cmp.smu.edu.sg/case/1951 |
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| Institution: | Singapore Management University |
| Language: | English |