Circos: Tapping into social media (C)

During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social med...

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Bibliographic Details
Main Authors: WOODARD, Jason, SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/15
https://cmp.smu.edu.sg/case/1951
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Institution: Singapore Management University
Language: English
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