Circos: Tapping into social media (C)
During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social med...
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sg-smu-ink.cases_coll_all-10152018-07-13T08:47:12Z Circos: Tapping into social media (C) WOODARD, Jason SPROULE, Kevin During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social media analytics with the hotel’s internal database, quickly turned into a broader discussion of where the company should focus its efforts over the next five years. While the (A) and (B) cases were very specific, the (C) case gives participants a chance to plan the future for Circos as the young company sets out plans to use its limited time and investment capital wisely. 2012-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/15 https://cmp.smu.edu.sg/case/1951 Case Collection eng Institutional Knowledge at Singapore Management University Social Media Sentiment Analysis Technology in Hospitality Entrepreneurial Business Strategy Entrepreneurial and Small Business Operations Management Information Systems Strategic Management Policy Technology and Innovation Tourism and Travel |
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Social Media Sentiment Analysis Technology in Hospitality Entrepreneurial Business Strategy Entrepreneurial and Small Business Operations Management Information Systems Strategic Management Policy Technology and Innovation Tourism and Travel |
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Social Media Sentiment Analysis Technology in Hospitality Entrepreneurial Business Strategy Entrepreneurial and Small Business Operations Management Information Systems Strategic Management Policy Technology and Innovation Tourism and Travel WOODARD, Jason SPROULE, Kevin Circos: Tapping into social media (C) |
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During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social media analytics with the hotel’s internal database, quickly turned into a broader discussion of where the company should focus its efforts over the next five years. While the (A) and (B) cases were very specific, the (C) case gives participants a chance to plan the future for Circos as the young company sets out plans to use its limited time and investment capital wisely. |
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WOODARD, Jason SPROULE, Kevin |
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WOODARD, Jason SPROULE, Kevin |
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WOODARD, Jason |
title |
Circos: Tapping into social media (C) |
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Circos: Tapping into social media (C) |
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Circos: Tapping into social media (C) |
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Circos: Tapping into social media (C) |
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Circos: Tapping into social media (C) |
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circos: tapping into social media (c) |
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Institutional Knowledge at Singapore Management University |
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2012 |
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https://ink.library.smu.edu.sg/cases_coll_all/15 https://cmp.smu.edu.sg/case/1951 |
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