Circos: Tapping into social media (C)

During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social med...

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Main Authors: WOODARD, Jason, SPROULE, Kevin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/15
https://cmp.smu.edu.sg/case/1951
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Institution: Singapore Management University
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spelling sg-smu-ink.cases_coll_all-10152018-07-13T08:47:12Z Circos: Tapping into social media (C) WOODARD, Jason SPROULE, Kevin During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social media analytics with the hotel’s internal database, quickly turned into a broader discussion of where the company should focus its efforts over the next five years. While the (A) and (B) cases were very specific, the (C) case gives participants a chance to plan the future for Circos as the young company sets out plans to use its limited time and investment capital wisely. 2012-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/15 https://cmp.smu.edu.sg/case/1951 Case Collection eng Institutional Knowledge at Singapore Management University Social Media Sentiment Analysis Technology in Hospitality Entrepreneurial Business Strategy Entrepreneurial and Small Business Operations Management Information Systems Strategic Management Policy Technology and Innovation Tourism and Travel
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Social Media
Sentiment Analysis
Technology in Hospitality
Entrepreneurial Business Strategy
Entrepreneurial and Small Business Operations
Management Information Systems
Strategic Management Policy
Technology and Innovation
Tourism and Travel
spellingShingle Social Media
Sentiment Analysis
Technology in Hospitality
Entrepreneurial Business Strategy
Entrepreneurial and Small Business Operations
Management Information Systems
Strategic Management Policy
Technology and Innovation
Tourism and Travel
WOODARD, Jason
SPROULE, Kevin
Circos: Tapping into social media (C)
description During the meeting with the CEO in the (B) case, Frederic Langlois, Circos.com general manager in Singapore, was asked to share his thoughts on the overall strategic direction for the company. His discussion of a single client, The Raffles Hotel, and their request, a database which linked social media analytics with the hotel’s internal database, quickly turned into a broader discussion of where the company should focus its efforts over the next five years. While the (A) and (B) cases were very specific, the (C) case gives participants a chance to plan the future for Circos as the young company sets out plans to use its limited time and investment capital wisely.
format text
author WOODARD, Jason
SPROULE, Kevin
author_facet WOODARD, Jason
SPROULE, Kevin
author_sort WOODARD, Jason
title Circos: Tapping into social media (C)
title_short Circos: Tapping into social media (C)
title_full Circos: Tapping into social media (C)
title_fullStr Circos: Tapping into social media (C)
title_full_unstemmed Circos: Tapping into social media (C)
title_sort circos: tapping into social media (c)
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/cases_coll_all/15
https://cmp.smu.edu.sg/case/1951
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