Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management

• Main Authors: FOO, See Liang, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Crisis Management; Corporate Governance; Management; Risk; Business Continuity; Incident Management; Business Administration, Management, and Operations; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/59; https://cmp.smu.edu.sg/case/3201
• Institution: Singapore Management University

The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost...