Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management

• Main Authors: FOO, See Liang, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Crisis Management; Corporate Governance; Management; Risk; Business Continuity; Incident Management; Business Administration, Management, and Operations; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/59; https://cmp.smu.edu.sg/case/3201
• Institution: Singapore Management University

The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost confidence in the company. The crisis necessitated drastic changes in the board of directors and executive leadership. On November 1, 2011, Chin Yau Seng was appointed the new CEO of the Tiger Airways Group. How could Chin guide the company as it emerged from the crisis, restore confidence and return the company to normal operations?