Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management

Tiger Airways Australia: Mayday! Mayday! A lesson in crisis management

The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost...

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Bibliographic Details
Main Authors: FOO, See Liang, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Crisis Management
Corporate Governance
Management
Risk
Business Continuity
Incident Management
Business Administration, Management, and Operations
Business and Corporate Communications
Business Law, Public Responsibility, and Ethics
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/59
https://cmp.smu.edu.sg/case/3201
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Institution: Singapore Management University
Language: English
Description
Summary:The case chronicles the events surrounding the six-week grounding of Tiger Airways Australia between June and August 2011. During this time, Tiger Airways Australia’s revenue fell by 44% with the Tiger Airways Group share price falling 20%. Australian air safety regulators and key investors had lost confidence in the company. The crisis necessitated drastic changes in the board of directors and executive leadership. On November 1, 2011, Chin Yau Seng was appointed the new CEO of the Tiger Airways Group. How could Chin guide the company as it emerged from the crisis, restore confidence and return the company to normal operations?

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