Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy

Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy

Launched in 2012, Grab began in Malaysia as a third-party e-hailing taxi dispatching mobile application. The company expanded at a remarkable speed and by 2015, the app had been downloaded more than 4.4 million times, averaging seven bookings per second. A year later the app had over 13 million down...

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Bibliographic Details
Main Authors: LIN, Mei, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Booking
Bottom of the Pyramid
competition
customer-stickiness
demand management
Ecosystem
fragmented
Grab
Information Systems
integration
Market Entry
mobile app
new business opportunity
on-demand
Partnerships
Positioning
private vehicle-hire
regulations
regulatory uncertainty
ride-sharing
Scalability
sharing economy
social good
social mobile local
Start-Up
strategy
technology
transportation network company
Triple Bottom Line
Uber
unicorn
venture capital
Asian Studies
International Business
Management Information Systems
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/157
https://cmp.smu.edu.sg/case/2211
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/157
https://cmp.smu.edu.sg/case/2211

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