Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy

• Main Authors: LIN, Mei, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Booking; Bottom of the Pyramid; competition; customer-stickiness; demand management; Ecosystem; fragmented; Grab; Information Systems; integration; Market Entry; mobile app; new business opportunity; on-demand; Partnerships; Positioning; private vehicle-hire; regulations; regulatory uncertainty; ride-sharing; Scalability; sharing economy; social good; social mobile local; Start-Up; strategy; technology; transportation network company; Triple Bottom Line; Uber; unicorn; venture capital; Asian Studies; International Business; Management Information Systems; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/157; https://cmp.smu.edu.sg/case/2211
• Institution: Singapore Management University

Launched in 2012, Grab began in Malaysia as a third-party e-hailing taxi dispatching mobile application. The company expanded at a remarkable speed and by 2015, the app had been downloaded more than 4.4 million times, averaging seven bookings per second. A year later the app had over 13 million down...