Grab: Discovering new frontiers for growth in the Southeast Asian sharing economy
Launched in 2012, Grab began in Malaysia as a third-party e-hailing taxi dispatching mobile application. The company expanded at a remarkable speed and by 2015, the app had been downloaded more than 4.4 million times, averaging seven bookings per second. A year later the app had over 13 million down...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/157 https://cmp.smu.edu.sg/case/2211 |
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| Institution: | Singapore Management University |
| Language: | English |