Pyra: Delighting millennials with beauty in a subscription box
The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box service...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/193 https://cmp.smu.edu.sg/case/2711 |
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| Institution: | Singapore Management University |
| Language: | English |
