Asia Genomics: Making genetic testing a way of life - part (A) and part (B)

Asia Genomics: Making genetic testing a way of life - part (A) and part (B)

Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business. The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim o...

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Bibliographic Details
Main Authors: SUN, Millie, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Business Models
Corporate Strategy
Healthcare
Genetic Testing
Marketing Strategy
Entrepreneurship
Asian Studies
Genetics and Genomics
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/189
https://cmp.smu.edu.sg/case/1771
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/189
https://cmp.smu.edu.sg/case/1771

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