Asia Genomics: Making genetic testing a way of life - part (A) and part (B)
Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business. The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim o...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/189 https://cmp.smu.edu.sg/case/1771 |
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| Institution: | Singapore Management University |
| Language: | English |