Asia Genomics: Making genetic testing a way of life - part (A) and part (B)

• Main Authors: SUN, Millie, WONG, Adina
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2017
• 主題: Business Models; Corporate Strategy; Healthcare; Genetic Testing; Marketing Strategy; Entrepreneurship; Asian Studies; Genetics and Genomics
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/189; https://cmp.smu.edu.sg/case/1771
• 機構: Singapore Management University

Cases (A) and part (B) can be used as a pair to discuss two different business models for the same business. The first part (A) of the case study refers to Asia Genomics Holdings, founded by Dr. Wong Mun Yew in 2014. Asia Genomics considered itself a pioneer in genetic testing in Asia with the aim o...