From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem

• Main Authors: GENG, Xuesong, CHIN, Andrew, LIM, Thomas
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: Data-Driven Decision-Making; Digital Transformation; Digital Media; Innovation; Customer Needs; Customer-Centricity; Communication Technology and New Media; Strategic Management Policy; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/430; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView
• 機構: Singapore Management University

Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a...