From broadcaster to National Media Network: Tracing Mediacorp’s evolution to a transmedia ecosystem

• المؤلفون الرئيسيون: GENG, Xuesong, CHIN, Andrew, LIM, Thomas
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: Data-Driven Decision-Making; Digital Transformation; Digital Media; Innovation; Customer Needs; Customer-Centricity; Communication Technology and New Media; Strategic Management Policy; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/430; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0013%20%5BMediacorp%5D/SMU-22-0013%20%5BMediacorp%5D.pdf?CT=1664847998896&OR=ItemsView

Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen a...