Yamamotoyama: Tradition and change in a 300-year-old Shinise

• المؤلفون الرئيسيون: REB, Jochen, Chan, Chi Wei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2023
• الموضوعات: Competitive forces; Business continuity planning; culture; growth strategy; Organizational Communication; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/450; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0034%20%5BYMY%5D/SMU-22-0034%20%5BYMY%5D.pdf?CT=1679625034648&OR=ItemsView

Kaichiro Yamamoto is the 10th generation president of Yamamotoyama (YMY), a tea company that is one of Japan’s revered shinise: companies that have operated for more than a century. His only child, Nami Yamamoto, is expected to serve as the first female president of the company after him. YMY had gr...