Welcome to sales management: Addition by subtraction?

• Main Authors: ZERRILLO, Philip Charles, KIM, Francis D., BOSE, Dibyendu
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2024
• 主題: Sales forecasting; resource management; distribution channels; Distribution Strategy; marketing mix; marketing plans; Business Administration, Management, and Operations; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/492; https://cmp.smu.edu.sg/case/6146
• 機構: Singapore Management University

This case deals with the marketing and sales functions of an educational organisation. The case is set within the Executive Education department of the Nagopian School of Foreign Trade (NSFT), a hypothetical private university located in Southeast Asia. This group is tasked with running for-profit t...