Impacts of information channels on consumer decision journey: Evidence from an experience durable goods industry
With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limite...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2023
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/etd_coll/476 https://ink.library.smu.edu.sg/context/etd_coll/article/1474/viewcontent/GPBA_AY2016_DBA_Tsai_Chih_Wei.pdf |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|