Impacts of information channels on consumer decision journey: Evidence from an experience durable goods industry
With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limite...
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2023
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| 在線閱讀: | https://ink.library.smu.edu.sg/etd_coll/476 https://ink.library.smu.edu.sg/context/etd_coll/article/1474/viewcontent/GPBA_AY2016_DBA_Tsai_Chih_Wei.pdf |
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