Customer Satisfaction Index of Singapore: Executive Summary 2007

• Main Author: Institute of Service Excellence, SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Customer satisfaction; Singapore; industry; service excellence; Asian Studies; Hospitality Administration and Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/ises_research/6; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=ises_research
• Institution: Singapore Management University

The Institute of Service Excellence at Singapore Management University was appointed by the Workforce Development Agency (WDA) to implement and maintain an annual benchmark for service related industries in Singapore. The 2007 Customer Satisfaction Index of Singapore (CSISG 2007) is based on data from a nationwide survey conducted between May 1 and July 23 2007. This survey was designed by the National Quality Research Center (NQRC) at the University of Michigan and modeled after the American Customer Satisfaction Index (ACSI).