Global brand alignment: Finding and guarding 'the force'
Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned n...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/302 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1301&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| id |
sg-smu-ink.ksmu-1301 |
|---|---|
| record_format |
dspace |
| spelling |
sg-smu-ink.ksmu-13012018-07-09T03:45:45Z Global brand alignment: Finding and guarding 'the force' Knowledge@SMU Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned names, industry practitioners at the Brand Finance Singapore Forum 2011 treaded the tight rope between strong brand guardianship and adaptability. 2011-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/302 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1301&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
| collection |
InK@SMU |
| language |
English |
| topic |
Business Marketing |
| spellingShingle |
Business Marketing Knowledge@SMU Global brand alignment: Finding and guarding 'the force' |
| description |
Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned names, industry practitioners at the Brand Finance Singapore Forum 2011 treaded the tight rope between strong brand guardianship and adaptability. |
| format |
text |
| author |
Knowledge@SMU |
| author_facet |
Knowledge@SMU |
| author_sort |
Knowledge@SMU |
| title |
Global brand alignment: Finding and guarding 'the force' |
| title_short |
Global brand alignment: Finding and guarding 'the force' |
| title_full |
Global brand alignment: Finding and guarding 'the force' |
| title_fullStr |
Global brand alignment: Finding and guarding 'the force' |
| title_full_unstemmed |
Global brand alignment: Finding and guarding 'the force' |
| title_sort |
global brand alignment: finding and guarding 'the force' |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2011 |
| url |
https://ink.library.smu.edu.sg/ksmu/302 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1301&context=ksmu |
| _version_ |
1681132843230560256 |