Global brand alignment: Finding and guarding 'the force'
Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned n...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/302 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1301&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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