For a competitive edge in services, invest in the right people and processes

Great products alone will not give rise to transformative customer experiences. Businesses that have carved out a competitive edge in services also know that it requires far more than frontline skills and knowledge to succeed with customers in the longer term. But how and where should organisations...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/365
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1364&context=ksmu
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Institution: Singapore Management University
Language: English
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