For a competitive edge in services, invest in the right people and processes
Great products alone will not give rise to transformative customer experiences. Businesses that have carved out a competitive edge in services also know that it requires far more than frontline skills and knowledge to succeed with customers in the longer term. But how and where should organisations...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/365 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1364&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |