Marketing Management: An Asian Perspective

Marketing Management: An Asian Perspective

This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a...

Full description

Saved in:
Bibliographic Details
Main Authors: Kotler, Philip, KELLER, Kevin Lane, ANG, Swee Hoon, TAN, Chin Tiong, Leong, Siew Meng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/137
https://worldcat.org/isbn/9781292089584
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics.

Similar Items