Marketing Management: An Asian Perspective
This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a...
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/137 https://worldcat.org/isbn/9781292089584 |
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sg-smu-ink.lkcsb_research-11362022-05-18T02:40:20Z Marketing Management: An Asian Perspective Kotler, Philip KELLER, Kevin Lane ANG, Swee Hoon TAN, Chin Tiong Leong, Siew Meng This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. 2022-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/137 https://worldcat.org/isbn/9781292089584 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
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Marketing Kotler, Philip KELLER, Kevin Lane ANG, Swee Hoon TAN, Chin Tiong Leong, Siew Meng Marketing Management: An Asian Perspective |
| description |
This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. |
| format |
text |
| author |
Kotler, Philip KELLER, Kevin Lane ANG, Swee Hoon TAN, Chin Tiong Leong, Siew Meng |
| author_facet |
Kotler, Philip KELLER, Kevin Lane ANG, Swee Hoon TAN, Chin Tiong Leong, Siew Meng |
| author_sort |
Kotler, Philip |
| title |
Marketing Management: An Asian Perspective |
| title_short |
Marketing Management: An Asian Perspective |
| title_full |
Marketing Management: An Asian Perspective |
| title_fullStr |
Marketing Management: An Asian Perspective |
| title_full_unstemmed |
Marketing Management: An Asian Perspective |
| title_sort |
marketing management: an asian perspective |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2022 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/137 https://worldcat.org/isbn/9781292089584 |
| _version_ |
1770569468693446656 |