Marketing Management: An Asian Perspective
This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/137 https://worldcat.org/isbn/9781292089584 |
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| Institution: | Singapore Management University |
| Language: | English |