The Challenge of Global Customer Management

Global account management is a new process by which multinational companies can better manage their relationships with global customers. This article provides a framework and methodology that managers can use to diagnose whether and how to use global account management. We also report on evidence fr...

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Bibliographic Details
Main Authors: MONTGOMERY, David B., Yip, G. S.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1623
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Institution: Singapore Management University
Language: English

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