Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior re...

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Main Authors: CHANG, Hanwen Hannah, Cho, Cecile, Lee, Leonard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2919
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf
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spelling sg-smu-ink.lkcsb_research-39182018-07-09T08:20:31Z Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search CHANG, Hanwen Hannah Cho, Cecile Lee, Leonard Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence. 2009-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/2919 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Post purchase consumer behavior price information Marketing Sales and Merchandising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Post purchase
consumer behavior
price information
Marketing
Sales and Merchandising
spellingShingle Post purchase
consumer behavior
price information
Marketing
Sales and Merchandising
CHANG, Hanwen Hannah
Cho, Cecile
Lee, Leonard
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
description Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence.
format text
author CHANG, Hanwen Hannah
Cho, Cecile
Lee, Leonard
author_facet CHANG, Hanwen Hannah
Cho, Cecile
Lee, Leonard
author_sort CHANG, Hanwen Hannah
title Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
title_short Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
title_full Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
title_fullStr Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
title_full_unstemmed Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
title_sort seeking emotion enhancement or uncertainty resolution? a dual-system approach to examining post-purchase information search
publisher Institutional Knowledge at Singapore Management University
publishDate 2009
url https://ink.library.smu.edu.sg/lkcsb_research/2919
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf
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