Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search
Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior re...
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2009
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sg-smu-ink.lkcsb_research-39182018-07-09T08:20:31Z Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search CHANG, Hanwen Hannah Cho, Cecile Lee, Leonard Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence. 2009-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/2919 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Post purchase consumer behavior price information Marketing Sales and Merchandising |
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Post purchase consumer behavior price information Marketing Sales and Merchandising CHANG, Hanwen Hannah Cho, Cecile Lee, Leonard Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
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Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence. |
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text |
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CHANG, Hanwen Hannah Cho, Cecile Lee, Leonard |
author_facet |
CHANG, Hanwen Hannah Cho, Cecile Lee, Leonard |
author_sort |
CHANG, Hanwen Hannah |
title |
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
title_short |
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
title_full |
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
title_fullStr |
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
title_full_unstemmed |
Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search |
title_sort |
seeking emotion enhancement or uncertainty resolution? a dual-system approach to examining post-purchase information search |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2009 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/2919 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf |
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