Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior re...

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Bibliographic Details
Main Authors: CHANG, Hanwen Hannah, Cho, Cecile, Lee, Leonard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Post purchase
consumer behavior
price information
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2919
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/2919
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3918/viewcontent/auto_convert.pdf

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