An Extended Framework of Adjusting Channel Strategies in Industrial Markets

• Main Authors: Hahn, Minhi, CHANG, Dae Ryun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1993
• Subjects: Channel management; Environmental analysis; Industrial marketing; Business Administration, Management, and Operations; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2923; https://doi.org/10.1108/08858629210037191
• Institution: Singapore Management University

Considers the need for industrial producers (intermediaries) to be flexible and adapt their channel, e.g. commercial and consumption, strategies to the changing demands of producers and end users. Summarizes that the differing outputs demanded by the above – e.g. steady flow of consumption and stock...