Modeling multichannel home video demand in the U.S. motion picture industry

Modeling multichannel home video demand in the U.S. motion picture industry

The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products v...

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Bibliographic Details
Main Authors: MUKHERJEE, Anirban, Kadiyali, Vrinda
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
multiple channel demand
market share
seasonality
entertainment industry
Broadcast and Video Studies
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3151
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4150/viewcontent/Modeling_Multichannel_Home_Video.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/3151
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4150/viewcontent/Modeling_Multichannel_Home_Video.pdf

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