Modeling multichannel home video demand in the U.S. motion picture industry

• Main Authors: MUKHERJEE, Anirban, Kadiyali, Vrinda
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: multiple channel demand; market share; seasonality; entertainment industry; Broadcast and Video Studies; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3151; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4150/viewcontent/Modeling_Multichannel_Home_Video.pdf
• Institution: Singapore Management University

The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products v...