Modeling multichannel home video demand in the U.S. motion picture industry
The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products v...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3151 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4150/viewcontent/Modeling_Multichannel_Home_Video.pdf |
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| Institution: | Singapore Management University |
| Language: | English |