Toward an historically informed Asian model of public Relations

• Main Authors: Halff, Gregor, Gregory, Anne
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Asia-Pacific; Public relations; Expert systems; Institutional logics; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3804; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4804/viewcontent/TOWARD_AN_HISTORICALLY.pdf
• Institution: Singapore Management University

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspec...