Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use

In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering...

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Main Authors: SRIVASTAVA, Rajendra Kumar, Leone, Robert P., Shocker, Allan D.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1981
Subjects:
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4136
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5134/viewcontent/Market_Structure_Analysis_Hierarchical_Clustering_of_Products_Based_on_Substitution__in_Use.pdf
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-51342018-07-10T05:31:23Z Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use SRIVASTAVA, Rajendra Kumar Leone, Robert P. Shocker, Allan D. In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation. 1981-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4136 info:doi/10.2307/1251540 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5134/viewcontent/Market_Structure_Analysis_Hierarchical_Clustering_of_Products_Based_on_Substitution__in_Use.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
spellingShingle Marketing
SRIVASTAVA, Rajendra Kumar
Leone, Robert P.
Shocker, Allan D.
Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
description In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation.
format text
author SRIVASTAVA, Rajendra Kumar
Leone, Robert P.
Shocker, Allan D.
author_facet SRIVASTAVA, Rajendra Kumar
Leone, Robert P.
Shocker, Allan D.
author_sort SRIVASTAVA, Rajendra Kumar
title Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
title_short Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
title_full Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
title_fullStr Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
title_full_unstemmed Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
title_sort market structure analysis: hierarchical clustering of products based on substitution-in-use
publisher Institutional Knowledge at Singapore Management University
publishDate 1981
url https://ink.library.smu.edu.sg/lkcsb_research/4136
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5134/viewcontent/Market_Structure_Analysis_Hierarchical_Clustering_of_Products_Based_on_Substitution__in_Use.pdf
_version_ 1770572057494421504

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