Digital Halo: Strategies for building online personal reputations
xecutives and entrepreneurs have traditionally built their personal reputation through non-scalable offline activities such as giving speeches and publishing books. However, the internet and social media have made it possible to build substantial personal reputations principally or exclusively throu...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4378 |
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| Institution: | Singapore Management University |
| Language: | English |