Bayesian Analysis of Hierarchical Effects

• Main Authors: CHANDUKALA, Sandeep R., Dotson, Jeffrey P., Brazell, Jeff D., Allenby, Greg M.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: hierarchical Bayes; mediation analysis; structural heterogeneity; variable selection; Management Sciences and Quantitative Methods; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4804
• Institution: Singapore Management University

The idea of hierarchical, sequential, or intermediate effects has long been posited in textbooks and academic literature. Hierarchical effects occur when relationships among variables are mediated through other variables. Challenges in studying hierarchical effects in marketing include the large num...