Bayesian Analysis of Hierarchical Effects

The idea of hierarchical, sequential, or intermediate effects has long been posited in textbooks and academic literature. Hierarchical effects occur when relationships among variables are mediated through other variables. Challenges in studying hierarchical effects in marketing include the large num...

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Bibliographic Details
Main Authors: CHANDUKALA, Sandeep R., Dotson, Jeffrey P., Brazell, Jeff D., Allenby, Greg M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4804
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Institution: Singapore Management University
Language: English
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