Strategic predisposition in communication management: Understanding organizational propensity towards bridging strategy
Purpose – The purpose of this paper is to identify factors influencing an organization’s predisposition to bridging strategy, and tests relationships between those factors and bridging strategy. Design/methodology/approach – Online survey was conducted in South Korea. Hierarchical regression was use...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5005 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6004/viewcontent/strategic_predisposition.pdf |
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| Institution: | Singapore Management University |
| Language: | English |